Rebirth: Go back to 1991 and become the richest man

Dragon Kingdom. Yanbei City!

Spring is extremely cold. Although it has entered March and is in the spring when all things are recovering, due to the influence of the dimensions, the climate here is still very cold. ReadМ

For Zhang Xing, who has lived in Haidong City for a long time and has basically never been to the north, the spring here seems a bit unfriendly.

However, this does not prevent Zhang Xing from lamenting the rapid development of Yanbei in recent years.

The entire Bei Ha Province is close to the capital and was once called the back garden of the capital, which shows its status.

The Yin family is a household name in Yanbei City. In the home appliance industry that has grown rapidly in recent years, the Yin family is unique in many aspects. Not everyone can easily surpass it. It can be said to be the pioneer of the entire home appliance retail industry in Yanbei City. The originator.

Yin Guohua's far-sightedness is also fully reflected in the continuous expansion.

And Yin Dongrui, as Yin Donghua's son, is naturally not much different.

Li Yi and Zhang Xing had just come out of the train station when they met Yin Dongrui.

It seemed that most of the people coming and going to pick up the train at the train station knew the young man from the home appliance group, and they all avoided him, as if Yin Dongrui was a cannibal.

In fact, these citizens don't have much strong self-confidence now. When they see rich people, they usually stay away subconsciously. There are several media taking photos not far away. They are obviously curious about who Yin Dongrui is waiting for. .

After Yin Dongrui saw Li Yi, he came up to him with a smile and said in a relaxed voice: "You couldn't escape this time, right? I've been at the station a long time ago, ready to block you!"

Li Yi smiled helplessly, then patted Yin Dongrui on the shoulder and said, "Here, let me introduce to you. This is our company's new accountant, Zhang Xing. He used to be a talent from Haidong Securities Company!"

After finishing speaking, Li Yi turned to Zhang Xing and said: "This is the friend I told you! Yin Dongrui is also the famous eldest son of Yinshi Home Appliances Group in Yanbei City! His father is Yin Guohua!"

Zhang Xing was slightly shocked. Are all the boss's friends so prominent?

Yinshi Home Appliance Group is well-known in Haidong City. It has an entire home appliance trading market and even several hotels!

I heard that Yinshi Home Appliance Group has a home appliance building in my hometown, where all the home appliances are bought and sold. It is a whole building!

It can be said that in the field of home appliances, Yinshi Home Appliances Group is considered to be at the top level in the entire country!

There are even rumors that Yinshi Home Appliances Group has its own production lines and factories, but I don’t know if this is true.

"Hello, my name is Zhang Xing! I've known you for a long time!"

Yin Dongrui smiled and shook hands with Zhang Xing, and said: "What do you admire for a long time? See the outside world! Since Li Yi can be said to be a talent, it must be true! Come on, come work here, the entire finance department How about leaving it all to you?”

Li Yi suddenly said helplessly after hearing this: "I said, is there anyone like you? Why do you have to poach someone from the beginning? Or do it in front of me, it's too much!"

Yin Dongrui smiled and patted Li Yi on the shoulder and said, "Just kidding, besides, isn't what's yours mine? There's no difference! I've given you the discipline! How fun is that?"

After hearing this, Li Yi smiled and replied: "Discipline is indeed a general. Let me tell you, it would be a waste of talent to be placed with you. Only with me can you develop better!"

Yin Dongrui nodded helplessly and said: "Yes, yes, you are right, let's go, let's go to the group!"

Li Yi smiled and nodded, and took Zhang Xing to sit in Yin Dongrui's pousang.

Along the way, Zhang Xing was lamenting the prosperity of Yanbei City, while Li Yi and Yin Dongrui were discussing the issue of new microwave ovens.

"Such household appliances are rarely popular in the market. This can be regarded as an attempt. In fact, we didn't know what the results would be. We just tried our best to develop it, but we didn't expect it to be successful!"

Li Yi nodded when he heard Yin Dongrui's words and said: "The biggest problem still lies in experience and materials. Now that the technology is available, these two are the only thing missing. But it can only be accumulated slowly. You can't rush this thing, and you can't do it in a hurry." The products that come out are definitely getting better and better with each generation, let’s see how the response is! ”

Yin Dongrui sighed and said: "Although I am a little unconvinced, the things made abroad are indeed more advanced, more energy-saving, and more durable. This is not only true for microwave ovens, but also for many household appliances. There is no way to change this status quo!"

Roll down the car window and look at the passing scenery outside the window. In fact, the 1990s were not as rigid as shown in the black and white photos. In fact, this era was still full of vitality, and there were not many high-rise buildings. The air in the city It’s also very refreshing, and you won’t see anything like this thirty years later.

After looking at the scenery for a while, Li Yi said in a deep voice: "Once these foreign home appliance companies stop cooperating with us, our home appliance market will be greatly impacted, so we should have our own home appliance brand as soon as possible. It can’t be worse than those abroad, this is the way to survive!”

Your own home appliance brand?

Yin Dongrui clicked his tongue. This sentence is simple to say, but it is really difficult!

What is the first thing you need to create your own home appliance brand?

Of course it’s talent!

Not only design talents, but also physics and chemistry talents!

The second is technology! Technology is strictly blocked by these home appliance companies. If it were in the past, companies like RE would never give you technology! This thing is a job!

Now it is a special situation. The company is on the verge of bankruptcy, so they can get the technology. In fact, this is taking advantage of the fire.

But there is no way. There is no way to get their own technology through normal channels!

Finally, there are the problems of funds and raw materials. Relatively speaking, these two problems are relatively easy to solve. Li Yi has no shortage of funds, and Yin Dongrui naturally has no shortage of raw materials. No matter how rare the raw materials are, they can always be bought with money. So as long as the technology and personnel are in place, they can start research and development immediately. Yinshi Home Appliance Group has been waiting for such an opportunity until Li Yi appeared.

The most fatal problem has been solved, so the Yin family can launch the first generation of microwave ovens developed by themselves so quickly.

There is actually a saying circulating in the market now that Yinshi Home Appliance Group is a foreign-funded enterprise, not a Longguo enterprise, but Yin Guohua just thinks they are farting.

Yin Guohua has only been abroad once in all these years, and he only stayed there for half a month. What a bullshit foreign-funded enterprise! This is a legitimate local enterprise!

Most of these irrelevant remarks were made by competitors, but is the Yin family's public relations vegetarian?

They immediately took action and began to eliminate the negative impact.