Chapter 294 Global Influence
The family hadn't had a peaceful meal together in some time.
Usually with a nanny to serve them, there was no need for him to cook himself!
The taste was definitely not as good as the two top chefs at home, but the spoiled brat, Chen An'an, found it especially delicious.
A bite into a dumpling was satisfyingly crunchy, and paired with a large chicken drumstick, it deserved two bowls of egg fried rice.
"Dad, lots of people online are asking if you're going to hold a free concert again this year?"
Chen Pingsheng said, "Let's do it, but this year's event might be even bigger. I'll talk to Bai Xin later and arrange for a New Year's Tengying Spectacular Concert in each of the top four first-tier cities."
"Isn't that going to cost a lot of money?"
"It's manageable; this year, hiring stars from the entertainment circle won't cost us much, just some venue and equipment fees."
Chen Pingsheng always patiently explained these things to the spoiled brat, "Your dad caused some discontent last year, so we need to make this Spectacular Concert as grand as possible. After all, many people still like this sort of formality. It presents an image of a peaceful and prosperous society in the news reports, which is good, right?"
Chen An'an, being only nine, didn't really understand these things.
When running a business in the country, you need to charge forward bravely when the time calls for it.
And when you need to appease some people, you should try every possible way to keep them satisfied.
In short, one must have a rationale for advancing or retreating.
"Husband, how much are you planning to spend?"
"Let's allocate two billion, and have a three-day event in Beijing-Shanghai-Guangzhou-Shenzhen."
Chen Pingsheng casually decided on a super entertainment concert that was of significant importance to ordinary people.
In the past, when they hired the Four Great Singers, there were various conditions to negotiate. Now, even if the Four Great Singers have no schedule, they have to make time.
After all, he was now the true number one capitalist in the entertainment industry.
In front of him, the Xiang Family, the old entertainment tycoons of Xiangjiang, were merely little brothers.
This is the advantage of having influence; all stars try to be good people in his presence.
Song Yanxi quietly allocated another two billion from the family funds.
By the time she put her chopsticks down, Chen Pingsheng had also almost finished eating.
Besides the Huayi matter, there was another issue that needed attention.
That was to arrange the IPO for Snacks Dash, in which he still held a 42% share.
Growing from zero to ten thousand snack specialty stores within a year highlighted their family's absolute influence in the traditional commercial sector.
Especially with this sort of franchise retail model, as long as the business plan is solid, it takes off quickly.
It has been proven that specialized snack stores are quite a good business.
The profits and market space are much larger than Bobo Milk Tea.
By the time others start to react and prepare to mimic, their family was already applying for listing on the stock exchange.
Whether to list on the Hong Kong Stock Exchange or apply domestically,
still needs to be discussed with Tong Zelan and the others, who came over in the afternoon.
Including direct sales and franchising, that's ten thousand snack specialty stores.
The valuation is at least a whopping ten billion, and Tong Zelan's advice is still to go with the Hong Kong Stock Exchange.
The main reason is they have absolute securities resources there, and many people are willing to underwrite their shares.
Consequently, IPO financing would be a lot smoother.
When the IPO moment comes, it also means that many people would achieve financial freedom.
For Chen Pingsheng himself, it would mean reaping an extremely high income.
How much specifically depends on the random multipliers hit during the IPO.
Snacks Dash's current model isn't just about retail stores; it also invested fifteen billion in traditional snack factories, mineral water, ice cream, and major snack sectors.
They've invested in more than fifty snack factories.
Upon Snacks Dash's further public listing, it will once again expand its influence in the offline channels.
Having such extensive offline channels will inevitably lead to the rise of a batch of traditional snack factories.
Several of them will certainly become listed companies.
Traditional retail has seen better days due to the impact of the internet.
Chen Pingsheng believed that as long as customers have a good shopping experience and transparent pricing,
traditional retail may not necessarily be inferior to the internet.
Snacks Dash was the first internal super startup project incubated under his portfolio.
There will definitely be more in the future; time will tell.
IPO operations were handed over to Tong Zelan to manage, while Chen Pingsheng himself thought about the future direction of his enterprises at home.
So far, their family's status in the entertainment circle was secure.
The traditional commercial sector was also growing bigger and bigger.
From live-streaming for sales, influencer economy, short drama productions, to training, talent scouting, and investments, a complete industry chain had formed.
He should now focus the next round of investments on the new energy vehicle field.
Since 2016, he personally had already invested over fifty billion in new energy.
This included the 120 billion invested in a super factory, fifty billion in Tengfei New Energy Ecological Industrial Park,
and over fifty billion to acquire the Tengde Era Lithium Iron Phosphate battery factory.
Lately, he had put another eighty billion into the battery factory, mainly to increase research into the core technology of batteries, to further breakthrough the core problem of battery range.
Beyond these, he had also invested nearly a hundred billion into AI intelligent driving and jointly established eight research institutes focused on the electric motor and electronic control sectors.
The core R&D team at Tengfei New Energy now numbered over ten thousand staff.
All these efforts were steadily progressing.
To be frank, completing electrification in the new energy vehicle industry is only the first half; the second half might very well be a competition in cost and intelligent driving.