Reaching the age of thirty, my income randomly doubled

Let the majority of the rural elderly or families truly have support as they age.

The second goal was to achieve genuine reutilization of rural wastelands through his personal significant capital and a professional team.

While producing safe, healthy, organic vegetables, he also managed to raise some of the best poultry and fish.

Tengnong Breeding relied on the funds from Tengying Group to drive its efforts.

Forget about the next five years, he hadn't even planned to generate a profit in the next ten or twenty years.

One thing that was certain was that in 2017, Tengnong Breeding would once again inject between fifty and eighty billion in support funds.

In the next three years, they would invest no less than one hundred and fifty billion in capital.

By that time, Tengnong Breeding would definitely be the top philanthropic project in Southern Province.

The secretary was somewhat surprised, as it's generally believed that when corporations give to charity, it's either for reputation or for profit.

There usually were some motives behind it.

Yet, the Tengnong Breeding project was truly making an effort for the farmers and the local populace.

Not to mention, every year they rented the rural wasteland for over ten times the market price.

God knows how big the risks involved were.

This was different from a one-time donation; there were no worries afterward.

Tengnong Breeding genuinely taught people to fish, it would benefit the local populace forever.

This was a thousand times more difficult than mere donations.

Without exaggeration, if Chen Pingsheng were to donate three billion entirely to Southern Province,

He could instantly become the most charitable individual there, yet he chose a far more difficult and lengthy path.

He aimed to use Tengnong Fresh Produce, this super agricultural breeding group, to continue helping rural families or the elderly for the next ten or even dozens of years.

This was truly a great kindness.

That evening, the secretary convened a meeting to study Tengnong Breeding and proposed to help it as much as possible.

That was no empty talk, particularly since the person speaking was not to be underestimated.

Everyone agreed with the opinion.

Mainly because the project was purely a charity endeavor, let alone achieving profitability.

If it could break even, that would be a blessing.

Especially since this project needed continuous investment to keep going.

As for the return, they couldn't see any.

The main issue was the high rent and hiring villagers to help with the breeding, then paying them no less than the average urban income.

Considering this, it may take four or five years just to reach the point of genuine profitability.

Given this level of investment, who knows how long it would take just to break even.

All these factors combined, one could basically categorize Tengnong Breeding from a business project to a purely charitable, large-scale agricultural support project.

This coincided perfectly with the provincial government's long-standing advocacy of poverty alleviation and assistance.

It was rare to have a true entrepreneur with a solid foundation in agriculture domestically.

They naturally had to protect this project.

At the least, they needed to ensure that incidents like the unreasonable disruptions caused by the Liu family did not occur again.

...

As for corporate philanthropy,

Many people are involved, but the meanings or purposes behind their actions vary greatly.

Some people do it for tax deductions, while others purely seek to enhance their reputation.

Of course, no matter what the motive,

The essence of charity is good, but all such endeavors should first be based on ensuring that company employees have adequate wages.

Tengying Group's employee income has always been the highest in the industry, without any exceptions.

This is true for Fei Yangyang Catering, as well as Antler Coffee.

In his view, any boss who tries to obtain high profits by exploiting labor is committing a crime.

They should be eliminated by history.

However, the easiest way to earn a good reputation through charity is still donating to one's alma mater, namely the university.

Unfortunately, his highest level of education was junior high.

If he donated one or two billion to Wang County Junior High, the principal would be driving a luxury car within a month.

Most people involved would become incredibly wealthy.

In small places, the money filtered down through many layers, with hardly anything actually reaching its intended destination.Donating money is actually quite simple; it just involves spending a certain amount.

But teaching people to fish is different.

This would allow ordinary families in the village, even the elderly, to genuinely benefit from the income of a few acres of land for five, ten, or even twenty years.

This concept, similar to "a single investment nourishing three generations," had parallel effects.

Chen Pingsheng naturally wouldn't focus all his funds on Wang County or even Southern Province.

That would be too limited in impact and could affect the income from other areas due to the massive agricultural output.

He needed to develop evenly, which was destined to be a long journey.

After two days of meetings in Sha City, he still made time every evening or night to rush back and have a reunion dinner with his parents and grandparents.

As January was drawing to a close, the New Year was soon upon them.

Chen Pingsheng boarded his private jet to return home, and now he could come back to Southern Province whenever he wanted.

The flight paths would be quickly approved.

His younger sister, Chen Qi, didn't accompany him; she had to stay home for the New Year festivities.

Homecoming was rushed, and so was his departure.

The same went for the elderly lady; she at least had to stay until after the Lantern Festival

Then, a private plane could come pick them up again.

Upon leaving, Chen Ping once again allocated fifteen billion to Tengnong Breeding to further expand agricultural production and livestock breeding.

Without his support, this project could never have developed into the top national agricultural welfare support project.