Forced Me to Regress, Huh?

Late at night, as the world grew quiet, Cheng Zhu lay in bed and finalized the photo shoot schedule tomorrow with Yezi.

As usual, he set the time for the afternoon.

He didn’t continue chatting with Yezi, maintaining the same distant attitude as always.

Anyway, what she sought from him wasn’t the joy that came from casual chatting.

Before going to sleep, Cheng Zhu browsed through Moments.

Soon, he saw a new photo posted by Yezi.

In the picture, she was wearing yoga pants, striking a glute workout pose, and taking a mirror selfie, highlighting her perfectly toned peach-shaped butt.

Who could resist the power of this butt, honed over many years of dedication?

The post was visible only to Cheng Zhu.

It was her way of letting him know that she had been diligently maintaining her figure, was a dedicated lingerie model, and had not slacked off at all lately.

However, the caption she gave this photo was: “Reporting recent work progress to the boss.”

The identity of the boss was self-evident.

It was as though her toned waist and hips were specifically meant for the boss’s use.

Autumn has arrived. It’s the season when leaves turn yellow (word pun meaning, Yezi turns lewd), Cheng Zhu mused.

* * *

At 1 p.m., Cheng Zhu and Yezi met at the hotel and took the elevator to a suite.

“There’s no need to wear a mask. Are you that embarrassed to show your bare face?” He looked at the fully-geared Yezi and teased her with a smile.

He had specially instructed her yesterday not to come with makeup today and only apply it once inside the room.

“My bare face is indeed a little lacking,” Yezi admitted openly.

She was indeed the kind of beauty who required a bit of enhancement.

If not for her strong sense of obedience to Cheng Zhu, she wouldn’t have been willing to come bare-faced at all.

“You’ll need to adjust your makeup style later. I’ll point out the areas you need to change. We’ll see if you can manage it,” Cheng Zhu said while looking at her masked face.

Yezi’s usual makeup style leaned towards the heavier side, but today, it had to be toned down.

Especially when it came to her eye makeup, extra effort was required today.

The eyes were one of the most expressive features, capable of showcasing a person’s unique temperament.

Speaking of which, this was the first time Yezi had applied makeup entirely under a man’s instructions.

The style he described wasn’t something she would have chosen herself. It fell outside her personal aesthetic preferences.

But it was this forceful dominance, this wanton modification of her appearance, this experience of having no say over her own body—it thrilled her to no end and brought her unparalleled comfort!

Cheng Zhu had his own insights about how to package a woman.

After all, he had opened a streaming company in his past life and had numerous female streamers under his management.

Every streamer’s persona and style had to be carefully crafted within the company, with many details tailored to support their image. Makeup and clothing naturally played crucial roles in his process.

Sometimes, even their speaking voices had to undergo systematic training within the company.

Once Yezi finished applying her makeup, she looked at herself in the mirror and fell into a daze.

“I look so different,” she murmured, somewhat unaccustomed to the change.

After she changed into one of the new products, Cheng Zhu began adjusting her pose for the photos.

He twisted her arms and legs, manipulating her like a puppet, yet strangely, she just felt an itch in her heart and was utterly intoxicated by the experience.

“Just like this, lie down and tilt your head back. Yeah, but don’t make your gaze too seductive.

“Hey, your eyes are practically watering with flirtation. Tone it down and give me that innocent doe-eyed look, understand?

“Give me a clueless expression. Not a knowing one, a clueless one!”

Cheng Zhu had long expected the photo shoot to be challenging today, but he hadn’t anticipated it to be this difficult.

The stark contrast in style compared to the previous shoots made Yezi have to adapt again.

Previously, since Cheng Zhu was always the one behind the camera and the products being shot were sexy lingerie, Yezi could freely express herself. To put it simply, she could just be herself.

In front of Cheng Zhu, she was like a piece of freshly fried porcelain—flawless and beautiful.

He didn’t need to worry about coaching her, telling her how to pose, and at times, he even had to remind her to tone it down.

This time, however, she couldn’t quite grasp the essence of what he wanted.

Maybe it would be easier if I asked Guan Jiayue to do the shoot, Cheng Zhu thought.

But her figure was too lacking and not worth considering. Editing the photos later would be a headache.

Fortunately, after shooting a set for one of the new products, Yezi began to understand what Cheng Zhu wanted.

“You want me to look more innocent, harmless, like I’ve never experienced anything, right?” she asked.

Cheng Zhu nodded.

“But we’re shooting sexy lingerie.” Yezi was a little puzzled.

“Just do as I say,” he said indifferently, not bothering to explain further.

“Okay.” She immediately nodded obediently.

Towards the end, Cheng Zhu began introducing props. “I brought a few props that should help with the shoot.”

“Huh? There are props. I… I’m really not good at using those things.”

“It’s not the kind of props you’re thinking of.”

Cheng Zhu took out a cake and began smearing cream onto her face.

Once he was done, he looked at her with immense satisfaction.

“Yes, that’s good. Hurry up and pose. Or the cream will melt, and we’ll have to reapply it,” Cheng Zhu urged.

Yezi looked at Cheng Zhu, who was holding the camera and already aiming the lens at her. She stuck out her soft, pink tongue and flicked the tip upwards to lick the cream on the tip of her nose.

After licking it, she didn’t immediately swallow. Instead, she slowly lowered her tongue and playfully moved it around.

Then she finally took the cream into her mouth.

Cheng Zhu: “…”

Damn it, you’re still playing these tricks before the shoot?

Seriously, the cream fucking melts in your mouth instantly. Why are you acting like you’re swallowing it?

After performing this series of smooth moves, Yezi immediately put on a clueless expression, as if nothing had happened just now and she was simply indulging in her sweet tooth.

Fuck, I knew you were quick to catch on, but I didn’t expect it to be this quick, Cheng Zhu thought.

“Good, you’re doing well. I’m a bit pressed for time today, so no breaks after this. I’ll give you a reward once we’re done,” he said.

* * *

Meanwhile, in a certain city near Guanyun County.

Li Mantang, the owner of the Graceful Flagship Store, was having a small meeting with his operation team in his office.

He had always felt a sense of crisis regarding the store called Keep Coming. He couldn’t shake the feeling that it might threaten his store’s ranking in the same category one day.

The Graceful Flagship Store was currently ranked second in its category, with its strategic goal over the past two years being to maintain this position and fight for first place.

Damn it, I can’t end up getting pushed to third by this store!

They were the first ones to copy the stepmother dress.

On Taobao’s ZTC, they had been fiercely competing with high bids for the stepmother dress keyword.

Even so, they were caught off guard by Keep Coming’s strange move of ‘human-comic fusion’.

What the hell? We’re still playing tricks on you within the platform, and you suddenly jump out and start using these stunts?

What was even more outrageous was that it worked! It quickly became a viral sensation and transformed into an internet-famous store!

If Keep Coming had taken a bit longer to become famous, they would have just continued copying.

Who the hell would know you were the original creator? We’re just following the trend.

As long as I invest heavily, promote aggressively, and grab every possible position, people will see my long-established store and easily assume that I was the one who pioneered it.

At that time, the stepmother dress, which was originally supposed to be their store’s hot product, could very well become our bestseller as long as we played our cards right!

—Whoever grabs it first owns it!

But now, things were different.

Keep Coming had gone viral because of the Nofap Bar.

Now, how many silly netizens were playing with this meme?

“Day one check-in of no fapping.”

“Day two check-in of no fapping.”

“…”

“Hehe! Brothers, check this out!”

And then bang! He’d post the comics from Keep Coming.

There were more and more internet memes like this, and many netizens began to spontaneously create their own variations.

Li Mantang and the operations manager could think, “They’re completely playing by their own rules.”

For a moment, they couldn’t tell whether Keep Coming had gotten lucky to go viral.

After all, with the unpredictable nature of the internet, whether something went viral or not really was up to chance.

However, it couldn’t be a coincidence that they had first created a taboo product name like ‘stepmother dress’ and then developed a new comic style, using both to lead the market! It had to be said that this store had something.

The two of them discussed for a long time and finally came to the conclusion: they still had to copy!

Recently, they had been frantically searching for artists to create comics for their new products.

Unfortunately, they didn’t know who the artist who worked for Keep Coming was. Otherwise, they would have considered offering a high price to hire that person, bringing them on board to draw exclusively for their brand!

In the end, this delay caused their new batch of products to be launched late, pushing the release by several days.

During this period, the Graceful Flagship Store was under a lot of pressure.

After all, they had been burning money crazily recently. Just grabbing the keyword for stepmother dress had cost them a lot.

Moreover, their pricing was lower than Keep Coming’s, which made their profit margins even thinner.

But Keep Coming’s sales kept increasing, and there was nothing they could do to stop it.

After it became an internet-famous store, many customers stopped searching for ‘stepmother dress’ and started directly searching for ‘Keep Coming’—it became a search for the store itself.

Fuck, I’m grinding my teeth in envy!

Most of the time, stores would release a preview of new arrivals before they went on sale, announcing the exact date when the new products would be launched.

The Graceful Flagship Store had been keeping a close eye on Keep Coming’s upcoming releases.

They quickly scrambled to get their new products launched before Keep Coming could release theirs.

At this moment, the operations manager was still trying to reassure Li Mantang.

“President Li, although the external traffic is shocking at first, it might not last long.

“People just like the novelty of things.

“My idea is, since we’ve already spent so much money, we just need to keep going and get through this period.

“Sooner or later, their popularity will die down.

“At that time, we’ll be fighting real battles on the platform. We have a deeper foundation and more advantages, so there’s no reason for us to lose. We have to compete for these popular products as much as possible.

“As you know, traffic from outside the platform is inherently unstable and unpredictable. The final conversion rate from clicks to purchases depends on luck.

“Our adult products have many rules, restrictions, and limitations. One wrong move in marketing could easily lead to a violation.

“We’re dancing with shackles on. I don’t believe they can keep pulling off impressive moves every time!”